Google Account: This is the free account you create with Google so you can have access to Google Docs, Google Drive, Google Photos, Gmail, and more. So to get you off on clear footing, let’s first iron out the terminology. It involves two different Google platforms and three different Google accounts, all of which have similar names, and some of which you likely already have. Which listing would you choose? The unclaimed one on the left or the one optimized by Google My Business account on the right? What you need in order to claim and verify your business on Googleīy now, it should be clear that creating a Google My Business account and verifying ownership of your business is crucial if you want to provide accurate information, respond to reviews, attract customers, and rank higher in local search-even on the first page.Īs mentioned earlier, however, the process is not super simple. A Google Business Profile managed through a Google Business account, however, can be optimized to rank above competitors for relevant keyword searches. Google ranks Business Profiles according to their quality, and a Business Profile alone is not enough. If you don’t take care of your business, how can consumers trust that you’ll take care of them? They’ll be much more likely to click on and engage with a Business Profile in the search results that has lots of attractive information and looks lively. An empty or bare-bones Business Profile is akin to having an unkept storefront. And with reviews being both a Google ranking factor and the number one influence on consumer buying, being able to manage them is a must. Without a Google My Business account, you cannot respond to your Google reviews, which is a mandatory section of your Business Profile.
Without a Google My Business account, you don’t have control over the information displayed in your Business Profile, and according to a BrightLocal study, 68% of consumers would stop using a local business after finding incorrect information online. Whether you’re a local mainstay or are just starting a business, your Google Business Profile makes it easy for consumers to discover, learn about, and contact your business online.These are the core benefits of a Google My Business account, and if that’s not enough to convince you, consider the disadvantages of not having one. So, in this post, I’m going to first iron out for you exactly what’s what in Google, and then give you a clear-cut roadmap to creating a Google My Business account and using it to claim and verify your Business Profile on Google.
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